Farewell Organic Linens | Sustainable Hemp & Organic Blended Linens, made proudly in South Africa.
The brand identity aims to hero the fabrics. The colours and textures have been inspired by sustainable living, and quality linen. Using lifestyle imagery and the tones of the fabric itself, the blended fabrics come through at every touchpoint.
Scandinavian style of communication design is used in order to highlight the fabric and it’s purism with functionality. The result is an identity that is designed with bold and wide typography, clear space and a practical grid throughout. It is seemingly simple, but hiding meticulous thought behind the design is typical of minimalistic design.
