OnCallSA Brand Refresh | OnCallSA is one of South Africa's leading renovation companies and work to SABS building standards.
OnCallSa provides trusted tradesmen, expertise and advice to clients for property maintenance and renovation projects. They take pride in delivering professional service, fair prices and high quality workmanship underwritten by a satisfaction guarantee. In doing so, they challenge the industry’s poor reputation as a result of fly-by-night builders.
OnCallSA onboarded highly known and credible partners; Italtile, CTM, U-Light and Easy Life Kitchens, therefore the aim was to refresh the brand so it would stand proudly beside them.
The brand has to stand on its own, and beside industry leaders. For that reason it was designed with a bold, compact word mark in a contemporary sans serif font. The logo word mark and icon can adapt to a wide variety of marketing material, in one or two colour formats or greyscale. The layout includes a large amount of clear space, and a balanced composition in order to achieve the impression of high quality and professionalism. The colour palette has been developed based on the fact that cool colours typically evoke emotions of professionalism, authority, and trust.
